The Blueprint for a Stronger Culture: 7 Essential Strategies

Gain 7 strategies to create a thriving culture that improves engagement, trust, retention, and performance in your organization.

July 30, 2025
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How would you describe your job to a five year old?
What season would you be?
What is a weird food you have tried? Would you eat it again?
What is your favorite holiday tradition?
Would you go in the mother-ship with aliens if they landed on Earth tomorrow?
What is your favorite season?
Do prefer working from home or the office?
What is your earliest memory of this job?
What is the best thing you have bought so far this year?
What is the earliest book you remember?
If you had to move to another country, which one would you choose?
You are the best criminal mastermind in the world. What crime would you commit if you knew you would get away with it?
What is your favorite movie genre to watch?
What was the last thing you ate?
What person from history would you add to Mount Rushmore?
What is a weird fact you know?
What is your favorite part of working from home?
Were the Spice Girls a good team?
Imagine you can instantly learn any language. Which would you choose?
If you could live in any state, which state would you pick?
Which fictional team is the best team of all time?
What did you want to be when you grew up?
What do you usually eat for a quick lunch?
What simple food will you never eat?
Show us the weirdest thing you have in the room with you right now.
Would you rather stay at a hotel or an AirBNB?
What is your favorite movie genre to watch?
Are you more productive in the morning or at night?
Who is someone in your community that makes a difference?
Who was your most unique pet?
Choose one famous person from history you want on your team during a zombie apocalypse.
What is a good way to give back to the community?
Which song could you listen to over and over again?
Is Hugh Grant funny?
What is your favorite thing to eat for breakfast?
Would you want to have an imaginary friend today? Did you have one as a child?
What actor or actress would you want to play you in the movie about your life?
What is the best super power?
What is your New Years resolution?
You can only eat one food again for the rest of your life. What is it?
What is the best work holiday?
What is the first gift you remember receiving?
Would you rather join Metallica or Backstreet Boys?
What is the best example of a community you have seen?
What is an easy way to do something nice for someone?
Show us your phone background and tell the story behind why you picked this image.
What was your first job?
Pick any band to play at your funeral.
If you could have an unlimited supply of one thing for the rest of your life, what would you pick?
Which superpower would you give to your arch enemy?
What is the most obscure superpower you would want?
What emoji best describes how you are feeling right now?
If you could live in any country, which country would you pick?
Would you rather live in a city or a town?
What is your favorite holiday?
What is something you accomplished as part of a team?
What is your standard office lunch?
What is your most used phone app?
What is your favorite season?
Have you ever won something as a team?
Imagine you are a professional baseball player. What is your introduction song?
Beach holiday or ski trip?
Have you ever been to a funny comedy show?
Would you rather live at the North Pole or the South Pole?
What is your favorite song to sing?
If you could live in any state, which state would you pick?
Imagine you could teleport anywhere. Where would you go right now?
What is the most unusual job you have heard of?
What was the last thing you ate?
You can visit any fictional time or place. Which would you pick?
What do your family and friends think you do all day?
What movie do you wish you could watch again for the first time?
Show us your most-used emoji.
What was the most unique style or fashion trend you ever embraced?
What movie defined your generation?
You are stranded on a remote desert island. Are you alone or with your worst enemy?
What is your favorite knock-knock joke?
Have you ever told someone Santa is not real?
Do you know how to speak more than one language?
On a scale of 1 – 10, how much of a team player are you?
What is your #1 recommendation in this city?
What is your favorite holiday?
What bucket list item do you most want to check off in the next six months?
What is your favorite mythical creature?
What was the first way you made money?
If you could be great at any Olympic sport, which would it be?
Which song could you listen to over and over again?
When did you start liking/hating mushrooms?
Where is your favorite vacation spot?
Do you take your PTO all at one time, or another way?
Which show do you remember most from your childhood?
Which beverage goes best with pizza?
Would you want to have a personal assistant follow you around everywhere and do what you asked of them?
Have you ever met your idol?
What did you want to be when you grew up?
Would you rather live 100 years in the past or 100 years in the future?
What is your hobby?
When you are alone in the car, what volume is the music at?
Imagine you no longer have to work. How would you spend a Tuesday?
What is your favorite type of sandwich?

A strong company culture is the foundation of a successful organization, shaping how employees interact, collaborate, and connect with your mission. It directly influences engagement, productivity, innovation, and retention—ultimately impacting your bottom line. 

In an era where employees increasingly seek purpose, connection, and a supportive environment, culture becomes a powerful differentiator for attracting and retaining top talent. But a thriving culture doesn’t happen by accident; it requires intentional actions, consistent leadership, and a commitment to continuous improvement. 

Companies with strong cultures often see higher employee satisfaction, lower turnover rates, and greater adaptability in the face of change. By investing in your culture, you’re investing in the future success and resilience of your organization.

7 Tips for Building Company Culture

A thriving company culture doesn’t happen by accident—it’s the result of intentional actions and consistent leadership. Whether you’re building from the ground up or looking to strengthen your existing culture, focusing on the right strategies can make all the difference. Here are seven actionable tips to help you create and sustain a workplace where employees feel valued, motivated, and connected to your organization’s mission:

1. Define and Communicate Core Values

A strong culture begins with well-defined core values that guide behavior and decision-making. These values provide a consistent framework that aligns the entire organization.

  • Involve employees in defining or refining values to ensure authenticity and buy-in.
  • Keep values simple, memorable, and actionable.
  • Integrate values into hiring, onboarding, performance reviews, and recognition programs.
  • Make values visible in common areas, on your website, and in internal communications.
  • Share stories and recognize employees who exemplify these values.

Clearly defined and consistently reinforced values strengthen alignment and create a unified sense of purpose.

2. Lead by Example

Employees take cues from leadership, so actions must reflect the values the organization promotes. Cultural leadership is not optional—it sets the tone for everyone else.

  • Ensure leadership consistently models the behaviors and values you want to see.
  • Address any “say-do gap” where actions contradict stated values.
  • Make cultural leadership a key responsibility for all managers.
  • Hold leaders accountable for living the company’s values.
  • Share stories of tough decisions made in alignment with values.

When leaders consistently walk the talk, they build credibility and inspire the team to follow their example.

3. Foster Open Communication and Transparency

Trust grows when communication is honest, two-way, and ongoing. Transparency creates psychological safety and encourages collaboration at every level.

  • Encourage regular, two-way dialogue through town halls, team meetings, and feedback channels.
  • Be transparent about company goals, challenges, and successes.
  • Create multiple channels for feedback, including anonymous surveys.
  • Establish psychological safety so employees feel comfortable sharing ideas and concerns.
  • Schedule regular “Ask Me Anything” sessions with leadership.

When communication is open and trust is strong, employees feel heard, valued, and confident contributing their best.

4. Recognize and Reward Positive Behaviors

Recognition makes people feel appreciated and reinforces what behaviors are valued. A culture of acknowledgment drives engagement and morale.

  • Implement both formal (awards, bonuses) and informal (shout-outs, thank-you notes) recognition programs.
  • Encourage peer-to-peer recognition as well as manager-led praise.
  • Tie recognition directly to company values and desired behaviors.
  • Make recognition specific, timely, and meaningful.
  • Use platforms like Assembly to streamline recognition.

Regular, meaningful recognition boosts motivation and helps reinforce a strong, values-based culture.

5. Empower Employees Through Autonomy and Ownership

Giving employees control over their work leads to stronger engagement, creativity, and accountability. Ownership creates pride and drives better results.

  • Delegate meaningful tasks and projects that align with employees’ strengths and interests.
  • Trust your team with authority, not just tasks, and encourage initiative and decision-making within their scope.
  • Provide clear goals and context, then allow flexibility in how work is accomplished.
  • Foster an environment where calculated risks are encouraged and mistakes are learning opportunities.
  • Involve employees in goal-setting and strategic planning.
  • Celebrate successes and learn from failures together. 

Empowered employees feel trusted and motivated to contribute their best to shared goals.

6. Invest in Employee Growth and Well-being

Employees want to grow professionally and feel supported personally. Prioritizing their development and well-being builds loyalty and fuels long-term success.

  • Offer learning opportunities, mentorship, and clear career paths.
  • Support work-life balance through flexible arrangements and wellness programs.
  • Provide resources for mental and physical health.
  • Show genuine interest in employees’ aspirations and challenges.
  • Set aside budget and time for professional development.

Supporting growth and well-being builds a loyal, resilient, and high-performing team.

7. Create Opportunities for Connection and Fun

Human connection is a key ingredient in a thriving culture. Social interaction builds trust, fosters collaboration, and makes the workplace more enjoyable.

  • Organize team-building activities, social events, and informal gatherings.
  • Celebrate milestones, achievements, and cultural events.
  • Encourage cross-departmental collaboration and networking.
  • Incorporate elements of play and creativity into the workday.
  • Rotate event planning among teams for variety and inclusivity.

Fun and connection help employees feel part of a community, making your workplace more engaging and resilient.

Culture Is a Continuous Journey

Building company culture is an ongoing process that requires attention, intention, and adaptability. Regularly assess your culture through surveys, feedback sessions, and open dialogue. Be willing to evolve as your team grows and new challenges arise. By following these seven tips, you’ll create a workplace where employees feel valued, motivated, and aligned with your mission—driving long-term success.

Ready to transform your workplace culture? Schedule a demo with Assembly and see how our platform can help you build a thriving, engaged team!

FAQs

1. What is company culture and why is it important?

Company culture is the shared values, beliefs, and behaviors that shape how employees interact and work together. It impacts engagement, retention, productivity, and your company’s reputation.

2. How can leaders influence company culture?

Leaders influence culture by modeling core values, communicating transparently, recognizing positive behaviors, and making decisions that align with the desired culture.

3. What are some ways to recognize employees and reinforce culture?

Use both formal programs (like awards or bonuses) and informal methods (like shout-outs or thank-you notes). Peer-to-peer recognition platforms make it easy to celebrate achievements.

4. How do you measure the health of your company culture?

Use employee surveys, feedback tools, retention rates, and one-on-one check-ins to gauge engagement, satisfaction, and alignment with company values. Analyze trends and act on feedback to continuously improve.

Browse our Free Employee Recognition Guide

Get the foundational knowledge on creating an employee recognition program that boosts employee engagement and helps them feel valued.

Explore Guide

Frequently Asked Questions

Is Assembly SOC 2 compliant?

Yes, at Assembly, security is a top priority. Each quarter, we have ongoing security work that is everyone’s responsibility. While we maintain a strong security posture, it was important for us to prove to our customers that we do everything we claim to do. This led us to pursue a SOC 2 Type II report that would provide evidence of our compliance with industry gold-standard security practice.

What's the ROI for employee recognition?

There is study after study showing that employee recognition leads to increased engagement. This in return creates an environment where employees are happier and more motivated which increase productivity and reduces voluntary turnover significantly. In order to filled critical roles, companies tend to spend nearly twice the value of an annual salary. Assembly is an investment in your employees that supports your bottom line.

Does Assembly offer longer-term contracts?

Yes, we will offer contracts for companies with longer-term agreements to help larger customers have more certainty around future costs.

The minimum agreement term is a 12-month subscription.

Does Assembly offer onboarding support?

We do and for FREE! Any new customer needing further support to get started with Assembly to ensure you're set up for success can request custom onboarding support. Improving your employee experience is about much more than just using our amazing software; it’s about transforming your business to create a workplace that people love. That’s much easier to do with the personal support and advice from our passionate people experts.

How much do rewards cost?

At the time of redemption (when your employees exchange their points for a paid reward) you'll pay face value. If a reward is a $10 Amazon gift card, your cost will be $10. All paid rewards are billed for on a monthly basis.

The good news is that you don't have to pay for rewards upfront because we only charge you when points are redeemed, not when they're earned.

Does Assembly offer discounts?

We offer discounts or educational or charitable organizations. In order to secure a discount, you'll first need to book a demo with a customer support specialist.

For all other organizations, we are willing to consider longer-term agreements in exchange for discounts. To set up annual plans or longer, you will need to book a demo with a customer support specialist.

How do I cancel my plan if needed?

If you're on a month to month plan, you can go here and cancel anytime. If you're having concerns or need help setting up your account for success, you can always book a demo with a customer support specialist.

If you're on a longer-term custom plan, you'll need to reach out to your customer support specialist to cancel your account or email us at support@joinassembly.com.

What customizations are available?

Great question! You can customize your core values to match your organization's to boost and track alignment. You can change your currency from the 🏆 emoji (our default) to any emoji of your choice. You can swap our logo for your own. You can also set up company culture rewards such as, "Lunch with the CEO," "Buy a book on us," and so much more!

Who can give or receive recognition?

While we recommend a peer to peer set up where anyone in your organization can give or receive recognition, you can set up Assembly however you want. If you need to limit the people who can give or receive recognition, that's perfectly fine and can be done from your Admin, here.

What integrations are available?

Assembly connects to the tools your employees use every day to offer an easy, seamless experience with minimal change management.  

Assembly has integrations with HCM/HRIS systems like ADP, Google, Office 365, and Slack. We also integrate with communication tools like Slack and Teams so you and your employees can access Assembly wherever they work now.

What's your average adoption rate?

That depends on the company's permissions set up. That said, over 90% of the employees on Assembly's platform are recognized on a monthly basis. That means nearly every employee across all of our customers are receiving regular recognition from their peers, managers, or leadership. We're extremely proud of this.

Must rewards be set up to use Assembly?

They are not required. You can use Assembly without having rewards set up. However, we don't recommend it if you intend to have a high adoption and usage rate. You can always keep the costs down by offering internal culture rewards that are fulfilled by you internally.

Are points required to use Assembly?

No, you can remove allowances from anyone or everyone. It's up to you but we do recommend using points whether they're worth a real dollar value or not. Companies that use points have a much higher engagement rate even if those points don't exchange for real dollars.

Could find the answer you are looking for?

Please schedule time with an expert and we will help you to get all your questions answered