Building a Culture That Thrives on Change: Recognition, Rewards & Leadership Buy-In

Learn how recognition, rewards, and leadership buy-in drive a change-ready culture with action steps for organizational success.

July 28, 2025
Press the button to generate random icebreaker questions.
There are 300 more icebreaker questions at the bottom of the article
How would you describe your job to a five year old?
What season would you be?
What is a weird food you have tried? Would you eat it again?
What is your favorite holiday tradition?
Would you go in the mother-ship with aliens if they landed on Earth tomorrow?
What is your favorite season?
Do prefer working from home or the office?
What is your earliest memory of this job?
What is the best thing you have bought so far this year?
What is the earliest book you remember?
If you had to move to another country, which one would you choose?
You are the best criminal mastermind in the world. What crime would you commit if you knew you would get away with it?
What is your favorite movie genre to watch?
What was the last thing you ate?
What person from history would you add to Mount Rushmore?
What is a weird fact you know?
What is your favorite part of working from home?
Were the Spice Girls a good team?
Imagine you can instantly learn any language. Which would you choose?
If you could live in any state, which state would you pick?
Which fictional team is the best team of all time?
What did you want to be when you grew up?
What do you usually eat for a quick lunch?
What simple food will you never eat?
Show us the weirdest thing you have in the room with you right now.
Would you rather stay at a hotel or an AirBNB?
What is your favorite movie genre to watch?
Are you more productive in the morning or at night?
Who is someone in your community that makes a difference?
Who was your most unique pet?
Choose one famous person from history you want on your team during a zombie apocalypse.
What is a good way to give back to the community?
Which song could you listen to over and over again?
Is Hugh Grant funny?
What is your favorite thing to eat for breakfast?
Would you want to have an imaginary friend today? Did you have one as a child?
What actor or actress would you want to play you in the movie about your life?
What is the best super power?
What is your New Years resolution?
You can only eat one food again for the rest of your life. What is it?
What is the best work holiday?
What is the first gift you remember receiving?
Would you rather join Metallica or Backstreet Boys?
What is the best example of a community you have seen?
What is an easy way to do something nice for someone?
Show us your phone background and tell the story behind why you picked this image.
What was your first job?
Pick any band to play at your funeral.
If you could have an unlimited supply of one thing for the rest of your life, what would you pick?
Which superpower would you give to your arch enemy?
What is the most obscure superpower you would want?
What emoji best describes how you are feeling right now?
If you could live in any country, which country would you pick?
Would you rather live in a city or a town?
What is your favorite holiday?
What is something you accomplished as part of a team?
What is your standard office lunch?
What is your most used phone app?
What is your favorite season?
Have you ever won something as a team?
Imagine you are a professional baseball player. What is your introduction song?
Beach holiday or ski trip?
Have you ever been to a funny comedy show?
Would you rather live at the North Pole or the South Pole?
What is your favorite song to sing?
If you could live in any state, which state would you pick?
Imagine you could teleport anywhere. Where would you go right now?
What is the most unusual job you have heard of?
What was the last thing you ate?
You can visit any fictional time or place. Which would you pick?
What do your family and friends think you do all day?
What movie do you wish you could watch again for the first time?
Show us your most-used emoji.
What was the most unique style or fashion trend you ever embraced?
What movie defined your generation?
You are stranded on a remote desert island. Are you alone or with your worst enemy?
What is your favorite knock-knock joke?
Have you ever told someone Santa is not real?
Do you know how to speak more than one language?
On a scale of 1 – 10, how much of a team player are you?
What is your #1 recommendation in this city?
What is your favorite holiday?
What bucket list item do you most want to check off in the next six months?
What is your favorite mythical creature?
What was the first way you made money?
If you could be great at any Olympic sport, which would it be?
Which song could you listen to over and over again?
When did you start liking/hating mushrooms?
Where is your favorite vacation spot?
Do you take your PTO all at one time, or another way?
Which show do you remember most from your childhood?
Which beverage goes best with pizza?
Would you want to have a personal assistant follow you around everywhere and do what you asked of them?
Have you ever met your idol?
What did you want to be when you grew up?
Would you rather live 100 years in the past or 100 years in the future?
What is your hobby?
When you are alone in the car, what volume is the music at?
Imagine you no longer have to work. How would you spend a Tuesday?
What is your favorite type of sandwich?

In today’s volatile, uncertain, complex, and ambiguous (VUCA) business environment, change is not just inevitable—it is accelerating. Organizations that thrive are those that do not merely adapt to change but actively embrace and drive it. Building a culture that flourishes amid change requires more than new processes or technologies; it demands a deliberate focus on three foundational pillars: employee recognition, effective reward systems, and authentic leadership buy-in.

The Imperative for Change-Ready Cultures

Stagnation is the silent killer of organizations. Resistance to change—often rooted in fear of the unknown or comfort with the status quo—can lead to missed opportunities, disengagement, and eventual obsolescence. Conversely, a change-ready culture is characterized by:

  • Agility: The ability to pivot quickly in response to market shifts or new challenges
  • Resilience: The capacity to bounce back from setbacks and navigate uncertainty
  • Proactivity: Anticipating trends and acting before they become urgent
  • Continuous Learning: Embracing experimentation and learning from both successes and failures

Research (e.g., McKinsey, Deloitte) shows that most change initiatives fail due to employee resistance and lack of management support. Organizations that deliberately cultivate adaptability, innovation, and psychological safety are far more likely to succeed.

Pillar 1: The Role of Recognition in Change Management

Recognition is a powerful catalyst for engagement, especially during periods of transition. When employees feel seen and valued for their contributions—whether through public praise, peer-to-peer acknowledgments, or celebrating milestones—they are more likely to embrace change and go the extra mile.

Effective recognition practices include:

  • Timely, specific acknowledgment of both effort and outcomes
  • Celebrating milestones to maintain momentum
  • Peer-to-peer recognition to foster camaraderie and shared responsibility
  • Storytelling that highlights individuals or teams who exemplify adaptability and innovation

Recognition should honor not only successful outcomes but also the perseverance, learning, and risk-taking that drive progress. This approach builds psychological safety and encourages experimentation.

Example:

A global tech company implemented a peer recognition platform during a major transformation. Employees could nominate colleagues for adaptability and collaboration, resulting in higher engagement and a smoother transition.

Pillar 2: Designing Reward Systems That Reinforce Change

While recognition addresses intrinsic motivation, reward systems provide tangible reinforcement for change-oriented behaviors. Effective reward systems align both monetary and non-monetary incentives with the organization’s change objectives.

Monetary rewards might include:

  • Bonuses for achieving transformation milestones
  • Pay-for-skills programs
  • Innovation bonuses

Non-monetary rewards can be equally powerful:

A holistic approach is essential. Rewarding only outcomes can discourage risk-taking and learning from failure. Instead, balance rewards for results with recognition of effort, collaboration, and learning. Transparent, fair, and inclusive reward systems reinforce the desired culture.

Example:

A healthcare organization shifting to patient-centered care rewarded both clinical outcomes and teamwork, offering professional development grants to teams that demonstrated exceptional collaboration.

Pillar 3: Leadership Buy-In: The Catalyst for Cultural Transformation

No change initiative can succeed without visible, authentic support from leadership. Leaders set the tone, model adaptability, and communicate the vision for change. Leadership buy-in means more than verbal endorsement; it requires:

  • Modeling adaptability and willingness to learn
  • Transparent, consistent communication about the rationale and vision for change
  • Allocating resources and removing barriers
  • Empowering and supporting middle managers as critical bridges between strategy and execution

When leaders actively participate in change initiatives—sharing their own challenges and learnings—they build trust and credibility. Middle managers, in particular, play a pivotal role in translating vision into action and sustaining momentum.

Example:

Microsoft’s transformation under Satya Nadella involved leadership modeling a growth mindset, redesigning performance management, and implementing new recognition approaches for collaboration.

Integrating Recognition, Rewards, and Leadership for Lasting Impact

The true power of these pillars emerges when they are integrated into a cohesive strategy. Recognition, rewards, and leadership buy-in create a self-reinforcing cycle: recognition fuels engagement, rewards reinforce desired behaviors, and leadership sets the direction and tone.

Framework for Implementation

  • Audit Current Practices: Assess existing recognition and reward systems, and identify gaps in leadership alignment
  • Align Leadership: Ensure leaders at all levels understand and champion the change vision
  • Design Holistic Programs: Develop recognition and reward programs that support both outcomes and change-supportive behaviors
  • Communicate and Celebrate: Share stories of success, learnings, and progress regularly
  • Measure and Adapt: Use feedback and data to refine programs and sustain momentum

Sustaining a Change-Ready Culture

Building a culture that thrives on change is an ongoing journey, not a one-time project. Organizations that invest in recognition, rewards, and leadership buy-in enjoy higher employee engagement, greater innovation, and a sustainable competitive advantage.

To future-proof your organization:

  • Audit your current recognition and reward systems
  • Engage and align your leadership team
  • Pilot change-focused recognition programs
  • Continuously measure, learn, and adapt

Ready to see how Assembly can help you build a culture that thrives on change? Schedule a demo today.

FAQs

How can organizations build a culture that embraces change?

By fostering open communication, recognizing and rewarding adaptability, providing ongoing learning opportunities, and ensuring visible leadership support for change initiatives.

Why is employee recognition important during organizational change?

It boosts morale, reinforces positive behaviors, and helps employees feel valued during uncertain times, making them more likely to support and engage with change efforts.

What types of rewards support a culture of change?

Both monetary (bonuses, pay-for-skills) and non-monetary (career development, flexible work, increased responsibility) rewards, especially when they recognize both outcomes and the effort involved.

How does leadership buy-in impact change management success?

Leadership buy-in ensures that change initiatives have the necessary resources, clear communication, and role modeling, which increases trust, reduces resistance, and drives successful adoption.

Browse our Free Employee Recognition Guide

Get the foundational knowledge on creating an employee recognition program that boosts employee engagement and helps them feel valued.

Explore Guide

Frequently Asked Questions

Is Assembly SOC 2 compliant?

Yes, at Assembly, security is a top priority. Each quarter, we have ongoing security work that is everyone’s responsibility. While we maintain a strong security posture, it was important for us to prove to our customers that we do everything we claim to do. This led us to pursue a SOC 2 Type II report that would provide evidence of our compliance with industry gold-standard security practice.

What's the ROI for employee recognition?

There is study after study showing that employee recognition leads to increased engagement. This in return creates an environment where employees are happier and more motivated which increase productivity and reduces voluntary turnover significantly. In order to filled critical roles, companies tend to spend nearly twice the value of an annual salary. Assembly is an investment in your employees that supports your bottom line.

Does Assembly offer longer-term contracts?

Yes, we will offer contracts for companies with longer-term agreements to help larger customers have more certainty around future costs.

The minimum agreement term is a 12-month subscription.

Does Assembly offer onboarding support?

We do and for FREE! Any new customer needing further support to get started with Assembly to ensure you're set up for success can request custom onboarding support. Improving your employee experience is about much more than just using our amazing software; it’s about transforming your business to create a workplace that people love. That’s much easier to do with the personal support and advice from our passionate people experts.

How much do rewards cost?

At the time of redemption (when your employees exchange their points for a paid reward) you'll pay face value. If a reward is a $10 Amazon gift card, your cost will be $10. All paid rewards are billed for on a monthly basis.

The good news is that you don't have to pay for rewards upfront because we only charge you when points are redeemed, not when they're earned.

Does Assembly offer discounts?

We offer discounts or educational or charitable organizations. In order to secure a discount, you'll first need to book a demo with a customer support specialist.

For all other organizations, we are willing to consider longer-term agreements in exchange for discounts. To set up annual plans or longer, you will need to book a demo with a customer support specialist.

How do I cancel my plan if needed?

If you're on a month to month plan, you can go here and cancel anytime. If you're having concerns or need help setting up your account for success, you can always book a demo with a customer support specialist.

If you're on a longer-term custom plan, you'll need to reach out to your customer support specialist to cancel your account or email us at support@joinassembly.com.

What customizations are available?

Great question! You can customize your core values to match your organization's to boost and track alignment. You can change your currency from the 🏆 emoji (our default) to any emoji of your choice. You can swap our logo for your own. You can also set up company culture rewards such as, "Lunch with the CEO," "Buy a book on us," and so much more!

Who can give or receive recognition?

While we recommend a peer to peer set up where anyone in your organization can give or receive recognition, you can set up Assembly however you want. If you need to limit the people who can give or receive recognition, that's perfectly fine and can be done from your Admin, here.

What integrations are available?

Assembly connects to the tools your employees use every day to offer an easy, seamless experience with minimal change management.  

Assembly has integrations with HCM/HRIS systems like ADP, Google, Office 365, and Slack. We also integrate with communication tools like Slack and Teams so you and your employees can access Assembly wherever they work now.

What's your average adoption rate?

That depends on the company's permissions set up. That said, over 90% of the employees on Assembly's platform are recognized on a monthly basis. That means nearly every employee across all of our customers are receiving regular recognition from their peers, managers, or leadership. We're extremely proud of this.

Must rewards be set up to use Assembly?

They are not required. You can use Assembly without having rewards set up. However, we don't recommend it if you intend to have a high adoption and usage rate. You can always keep the costs down by offering internal culture rewards that are fulfilled by you internally.

Are points required to use Assembly?

No, you can remove allowances from anyone or everyone. It's up to you but we do recommend using points whether they're worth a real dollar value or not. Companies that use points have a much higher engagement rate even if those points don't exchange for real dollars.

Could find the answer you are looking for?

Please schedule time with an expert and we will help you to get all your questions answered